Video marketing can help compounding pharmacies grow faster and build trust. It’s a powerful tool to educate patients, connect with healthcare providers, and highlight your unique services. Here’s why it works:

• Higher Retention: Viewers remember 95% of video messages compared to only 10% of text.

• Better Visibility: Websites with videos are 53x more likely to rank on Google’s first page.

• Boosted Engagement: Video content increases pharmaceutical engagement by 56% in just one year.

Why It Matters for 503A and 503B Pharmacies

• Build Trust: Use videos to showcase your facilities, processes, and safety protocols.

• Educate Patients: Create short, clear videos about treatments and services.

• Attract Providers: Highlight your expertise and quality standards.

How to Start

1. Set clear, measurable goals (e.g., increase patient consultations by 10% in 1 year).

2. Tailor content for patients, providers, and referral partners.

3. Ensure compliance with USP <795>/<797> and 21 CFR Part 210/211 regulations.

Types of Videos to Create

• Facility tours and process demonstrations.

• Patient education videos (2–3 minutes max).

• Testimonials and success stories.

Results You Can Expect

• 49% faster revenue growth with video marketing.

• 88% satisfaction with ROI among video marketers.

• Case studies show profits doubling for pharmacies using video.

Bottom Line: Video marketing is essential for standing out in a competitive healthcare market. Start small, focus on quality, and always prioritize compliance.

The Ultimate Guide to Video Marketing

Building a Video Marketing Plan

Creating video content for your pharmacy requires a clear focus on your expertise while adhering to regulatory standards. To make the most of your efforts, start by setting clear goals, understanding your audience, and ensuring compliance with industry regulations.

Setting Clear Marketing Goals

Use SMART objectives - Specific, Measurable, Achievable, Relevant, and Time-bound - to align your video strategy with business priorities. Here's how each component can look in practice:

This framework ensures your goals are clear and actionable.

Understanding Your Audience

Once your goals are defined, focus on identifying your audience. Segment them into key groups to tailor your messaging:

• Healthcare Providers: Highlight your technical expertise and quality standards.

• Patients: Focus on education and the benefits of treatment.

• Referral Partners: Showcase your facility’s capabilities and service offerings.

To refine your approach, use tools like website analytics to track visitor behavior, social media insights to examine engagement trends, and market research to gather demographic data. These insights help you craft content that resonates with your audience.

Meeting Regulatory Requirements

Compliance with regulatory guidelines is essential for video marketing in the pharmacy industry. For 503A pharmacies, ensure your content adheres to USP <795> and <797> standards. If you're operating a 503B facility, follow 21 CFR Part 210 and 211 regulations.

Regularly review your videos to ensure they meet these standards. This not only protects your pharmacy’s reputation but also reinforces trust with patients by demonstrating your commitment to quality care and safety.

Types of Pharmacy Video Content

Creating pharmacy video content can help communicate expertise and build trust with both patients and healthcare providers. Let’s explore a few impactful formats.

Compounding Process Videos

Highlight your skills in compounding by creating videos that demonstrate your processes step by step. This type of content not only educates but also helps establish trust.

Here are some ideas for what to include:

• Proper gowning techniques and clean room protocols

• Quality control procedures and equipment calibration

• Custom formulation methods

Make sure to use professional lighting to clearly show the steps while keeping sensitive details private.

Patient Information Videos

Patient education videos should be clear, engaging, and medically accurate. Mytonomy Studios, known for their award-winning educational videos, suggests keeping each video short - around 2–3 minutes per topic.

"Mytonomy's National Clinical Advisory Network ensures our content is clinically accurate, reflecting the latest care guidelines." - Mytonomy Studios

Facility Tours and Customer Stories

According to LocaliQ, 93% of consumers check reviews before making a purchase, and 77% say testimonial videos influence their decisions. Use this insight to your advantage.

For facility tours:

• Highlight your clean, modern facilities with proper lighting.

• Showcase advanced technology and quality control measures.

For testimonials:

• Keep videos short - between 45 and 60 seconds.

• Feature real patient experiences with specific treatment outcomes.

• Use high-quality audio and visuals to maintain professionalism.

"People trust people. Nielsen reports that 92% of consumers trust a brand someone has recommended, even when it is a stranger." - Vidico

Video Production Guidelines

Equipment and Production Quality

Producing high-quality pharmacy videos starts with the right tools. You'll need a camera capable of at least 1080p resolution (4K is even better), an external microphone for clear audio, proper lighting, and reliable editing software. These essentials ensure your videos meet professional standards without breaking the bank.

"It's not enough to just focus on purchasing and deploying tools and systems that tout HIPAA compliance, since using those tools properly is the difference between being compliant and failing an audit", says Russell Dowdell, director of solutions engineering for Secure Link.

Beyond equipment, it's crucial to follow strict guidelines to protect patient privacy and adhere to regulatory standards.

Content Guidelines and Privacy Rules

When creating pharmacy videos, HIPAA compliance is non-negotiable. Once your production setup is in place, the next step is ensuring sensitive information is handled securely. This builds on the need to meet 503A and 503B standards. The 2014 Walgreens case, which resulted in a $1.4 million fine, highlights the risks of mishandling protected health information (PHI).

Here’s how to stay compliant at every stage:

• Pre-Production Planning: Make sure scripts and storyboards align with regulations and only include shareable information.

• Filming Protocols: Protect patient privacy during shoots by using mock-ups for demonstrations instead of real patient data.

• Post-Production Security: Store video files on encrypted, HIPAA-compliant systems and maintain detailed access logs.

To further reinforce compliance, implement these security measures:

"Pharmacy staff need to be aware of who they are providing health information to over the phone, in person, or via mail", notes Chirag Patel, PharmD, MBA, chief operating officer and brand ambassador for Carolina Pharmacy Group.

In pharmacy video production, compliance always comes first. Focus on creating educational content that builds trust while upholding strict privacy standards.

Video Distribution and Analysis

Following production guidelines is just the start - how you distribute your video can make or break its impact across platforms.

Platform-Specific Video Setup

For sharp, high-quality playback, stick with a 1920 x 1080 resolution. Each platform has its own requirements, so here's a quick guide:

Keep mobile users in mind - many healthcare providers rely on their smartphones for content. These setup steps align with the production standards mentioned earlier.

Search Engine Optimization Tips

Want your videos to reach the right audience? Start with keyword research to find the terms your viewers are searching for. This ensures your videos don’t just look great but are also easy to find.

Here’s how to optimize:

• Use descriptive titles that include relevant keywords.

• Write detailed descriptions of at least 200 words.

• Add accurate transcripts to improve accessibility and searchability.

• Submit a video sitemap to search engines.

• Create eye-catching thumbnails (minimum 1280 x 720 pixels).

These steps help your videos stand out and attract the right viewers.

Measuring Video Success

Once your video is out there, tracking its performance is essential. Look at specific metrics to see what’s working and what needs tweaking. For example, keeping videos under 90 seconds is ideal for engaging physicians.

Pay close attention to where viewers drop off. Are they losing interest during a technical explanation? Maybe breaking it into shorter segments or simplifying the content could help. Use analytics to refine your approach and tailor your strategy based on what resonates most with your audience.

Conclusion: Video Marketing Results

Video marketing helps compounding pharmacies stand out in the crowded healthcare industry by delivering measurable outcomes through engaging content.

Here’s what the data says: 79% of people have watched video testimonials to learn about healthcare services, and 77% say these videos influenced their decision to use a service. Businesses using video content see revenue grow 49% faster than those that don’t.

Key Impact Areas

Case studies back up these numbers. For example, Moore's Compounding Pharmacy in Corpus Christi, TX, saw profits grow by 2x to 4x after adopting video marketing. Industry-wide, 92% of marketers report positive ROI from video content.

Combining patient testimonials with educational material is a winning formula. Nearly half of viewers (47%) say such videos help them visualize services, while 39% understand the potential impact on their lives. Short videos - ideally under 90 seconds - are especially effective for engaging healthcare providers. This approach builds trust, educates patients, and drives better results.

Related posts

• How to Use Social Media to Grow Your Compounding Pharmacy's Brand

• Building a Referral Network: How to Partner with Physicians for Business Growth

• The Power of Patient Education: How Content Marketing Can Drive More Sales

• How to Expand Your Pharmacy’s Reach with Mail-Order Compounding